WEBINAR NOTICE:  The Central Station series  
Why you should use our central station
see schedule below for presentations
Today's Webinar presentation: SentryNet 
Register here: https://attendee.gotowebinar.com/register/6448324896921683457

    I have to say I find the change in heart of the industry very interesting.
In days gone by the word verified alarm was meaningless now it is the buzz word of the security industry.  Videofied is a fine product for spot protection but I can only guess at the cost of providing wall to wall ceiling to floor coverage of a building with wireless cameras.
    There is only one product that provides that advantage and that product has been around for more than 50 years that is the Sonitrol Security System.  We are the not just the leaders but the only true verified solution for wall to wall floor to ceiling coverage and verification.  It is the only solution that has a proven track record with subscribers and police.  It is today and will be for years to come the only true verified system.
    While the rest of the industry talks about verified alarms Sonitrol has been living and breathing it forever.  Yes I am a Sonitrol employee one of the many in the Sonitrol Network of independent dealers in American and Canada.
Kyle D Chadwick
General Manager
Sonitrol of Central New Jersey
    Sonitrol has used audio for alarm verification for long time and apparently effectively.  
    Has the focus of an alarm company's objective been lost due to police being dispatched?   What is the intent of an alarm system? How does an alarm best secure the premises? 
    The industry has battled to stop false alarms to the point that gun shops are now losing firearms, largely due to the sensitivity of motions being turned down too far, or placed in a position to prevent false alarms. The main focus of many alarm providers is no longer to protect the client's property. 
    Police hate false alarms and clients are usually assessed huge fees for false alarms and are required by ordinances to respond to the property. This has resulted in the industry placing priority on preventing a false alarms over protecting the property. Burglars have learned to crawl on their bellies, move around motions and find means to not be detected. This recently resulted in a firearm shop in Tucson, Az. losing a show case full of hand guns. After the shop owner was fined for repeated false alarms, the alarm company turned down the sensitivity and relocated the motion detector. The burglar crawled behind the counter and cleaned it out. 
    By utilizing  guard response the cost of a false alarm has been reduced by 75%, or more. While police hate false alarms, security guards love false alarms because responding to alarms is their livelihood. Guard response does not require a response from the property owner. This allows for the alarm company to place sensors where the sensor has the best chance of protecting the property, rather than the best place to prevent a false alarm. 
    Guard response also opens doors for better outdoor protection. Even with cross-zoning, burglars jump the fence, trigger two beams, and then leave without any evidence of an attempted burglary. This results in police assessing the client for a false alarm call. By utilizing guards to respond, a single trip beam creating a false alarm, once or twice per year, is no big deal. Now you can actually protect the property and stop worrying about police being angry and upsetting your client with a $200.00 assessment. 
    Guards respond on average 6 times faster than police respond to alarms. Guards also are not protected by Government immunity. Tucson Police Department failed to respond to nearly 50% of the alarm calls they received last year. Thus leaving those clients unprotected. Tucson Police also charged a $200 fee for responses that occurred 6 hours after the panic alarm call came in. This provided no value to the client and was done only at the convenience of the Police Department.  Instead of arguing with your client, about who is responsible for paying the $200 false alarm assessment fee, it becomes much easier to keep your client happy by picking up the $25 tab for a guard response. 
    I have been in the alarm business for over thirty years. I have received recognition for using cross zoning technology and greatly reducing false alarms. A couple of years ago, a light bulb finally went off in my head and I switched to guard response. Since doing so, I have set myself free to protect my client's property and sell a guaranteed response to alarm calls. No more blaming the police for not showing up, no more listening to clients complain about huge assessment fees, missed break ins, etc.. My clients have never been happier and my company receives many takeovers based on the guard response alone. I also do not worry about discount national monitoring stations taking my clients, because my clients know that police do not respond adequately to alarms. 
    The industry will eventually stop attempting to swim up river and turn to private sector response. It makes sense for everyone involved. Those behind Cry Wolf, a collection agency for Cities, will continue to be the biggest adversaries of stopping police from interfering in private sector guard response. As long as they see the dollar signs, resulting from the collection of false alarm assessments, they will lobby to keep police responding and assessing fees. 
    Thanks for keeping the information flowing, 
Roger D. Score, President
Arizona Alarm Dealers Association


                                          WEBINAR ANNOUNCEMENTS
                                             The Central Station Series
                                         Why you should use our central station
                                            Sign up for each presentation

                                          WEBINAR ANNOUNCEMENTS

                                           The Central Station Series
                                         Why you should use our central station
Each Webinar will cover:

  • territory covered by cs 
  • types of alarms cs equipped to handle or specializes in 
  • description of cs facilities and equipment; redundancy of more than one location 
  • general policies on handling alarms 
  • what makes your cs stand apart from others 
  • pricing - why your cs charges what it does and special deals if any 
  • contracts the cs requires

                   Sign up for each presentation.  All Start at 12 noon EST to 1 PM
October 28, 2014  - SentryNet 
October 29, 2014 – Rapid Response Monitoring https://attendee.gotowebinar.com/register/4898797453548148993
October 30, 2012 – COPS Monitoring https://attendee.gotowebinar.com/register/6318369219588363265

November 5, 2014 – Metrodial           https://attendee.gotowebinar.com/register/5743009078427617281
November 6, 2014 - United Central Control   https://attendee.gotowebinar.com/register/2612275062661797378

November 12, 2014 -   Statewide Monitoring https://attendee.gotowebinar.com/register/339270067719231489
November 13, 2014 - Centra-Larm Monitoring https://attendee.gotowebinar.com/register/3930780819384477185


                                                 Speaking Engagements

If you would like to schedule a free live video/webinar presentation for your association meeting or event contact Eileen Wagda at 516 747 6700 x 312.