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Comment on valuation during covid pandemic / look beyond RMR  
October 9, 2020
Comment on valuation during covid pandemic / look beyond RMR
            Regarding Bart Didden’s comment in the article on September 24, 2020; he was correct.  The viability is great but a only part of value . After RMR comes add-ons, upgrades, new services, billable service, etc . 
            After RMR the most important benefit is asking for and receiving referrals; It can be a gold mine if the buyer works the base.
James T Wooster Sr.
Alarm Funding Services
917 747 5379
            The most prevalent model in the alarm industry for success is the RMR, recurring monthly revenue, model.  Everyone in the industry knows to keep an eye on that number as a measure of success.  But as Jim points out, RMR is not the only aspect to your alarm business, at least not a successful alarm business.
            After the installation and set-up of the monitoring, then what?  Repair service and inspection are two items, though they can also be RMR items.  
            Non-RMR items are those raised by Jim, add-ons, upgrades and new services.  Perhaps the most essential aspect of the RMR alarm contract is the underlying relationship between you and the customer; without a good relationship the contract could end up being worth less or nothing.
            A good customer relationship should lead to the other non-RMR items that are so important to a successful alarm business, referrals.  The alarm industry is not unique in that regard; most businesses rely on customer referrals and maintaining a good reputation among customers and the public at large.
            And, talking about customer relations, today is the last day to sign up for the Concierge Program and receive a free Rider for Central Station Dealer Agreement.  Don’t miss out on establishing a relationship with K&K and getting an essential form for free that you need or will need.  See Concierge Program advantages here and sign up today:

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Ken Kirschenbaum,Esq
Kirschenbaum & Kirschenbaum PC
Attorneys at Law
200 Garden City Plaza
Garden City, NY 11530
516 747 6700 x 301