KEN KIRSCHENBAUM, ESQ ALARM - SECURITY INDUSTRY LEGAL EMAIL NEWSLETTER / THE ALARM EXCHANGE You can read all of our articles on our website. Having trouble getting our emails? Change your spam controls and whitelist ken@kirschenbaumesq.com ****************************** More on comments on why do customers chose Simplisafe over professional systems June 29, 2024 ********************** More on comments on why do customers chose Simplisafe over professional systems from article on June 17, 2024 ************************ Ken In my mind it's very simple. Simplisafe is a marketing genius. Just like Harley Davidson, you don't need the best product, you just have to have the best marketing. LD ************************ Response ************************ I don’t know about Harley Davidson. I do know about “brand name” products selling for ridiculous prices and no doubt marketing makes the product, creates the demand and permits the higher pricing. “Status symbols” come with a price and while there may be a difference in quality, I suspect sometimes there isn’t. I am not aware of any SimpliSafe product or services that sets SimpliSafe apart from other alarm dealers offering similar products and services. Maybe a few of the alarm experts would care to offer their opinion on quality and price justification, or why one alarm monitoring company should stand out from another. I happen to think that the alarm industry owes a “thank you” to both ADT and SimpliSafe for their massive advertising. That advertising creates an awareness among the public for the need for home or commercial security. Of course many seeing the advertisements are going to call the advertised product first, but plenty decide to shop around and compare, pricing for sure, hopefully reputation and services. BTW, I was posting this for circulation and realized, last minute, that there is definitely one brand name worthy of its reputation, Kirschenbaum Contracts, and the contracts are reasonably priced, cheap in fact. ************************** STANDARD FORMS Alarm / Security / Fire and related Agreements click here: www.alarmcontracts.com *************************** CONCIERGE LAWYER SERVICE PROGRAM FOR THE ALARM INDUSTRY - You can check out the program and sign up here: https://www.kirschenbaumesq.com/page/concierge or contact our Program Coordinator Stacy Spector, Esq at 516 747 6700 x 304. *********************** ALARM ARTICLES: You can always read our Articles on our website at ww.kirschenbaumesq.com/page/alarm-articles updated daily ******************** THE ALARM EXCHANGE - the alarm industries leading classified and business exchange - updated daily ************************* Wondering how much your alarm company is worth? Click here: https://www.kirschenbaumesq.com/page/what-is-my-alarm-company-worth ****************************** Getting on our Email List / Email Articles archived: Many of you are forwarding these emails to friends or asking that others be added to the list. Sign up for our daily newsletter here: Sign Up. You can read articles and order alarm contracts on our web site www.alarmcontracts.com ************************** Ken Kirschenbaum,Esq Kirschenbaum & Kirschenbaum PC Attorneys at Law 200 Garden City Plaza Garden City, NY 11530 516 747 6700 x 301 ken@kirschenbaumesq.com www.KirschenbaumEsq.com
