Sign up today for part 1 of the marketing series webinars:
Part 1: Building Your Marketing Foundation
Thursday, October 8th, 2015 from 12:00 – 1:00 pm EST
Register at: https://attendee.gotowebinar.com/register/1496530252687904769
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FOLLOW UP ON COMPETING IN THE DIY BUSINESS FROM SEPTEMBER 28, 2015
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Ken,
How does the DIY market approach the issue of alarm ordinances? How do jurisdictions see this type of installation, will they respond at all?
Keith Colorado
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RESPONSE
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Clearly there are two aspects to the DIY market. Only one has the interest of the alarm industry.
So what's not of interest? The sale of the products with self installation instructions. Consumers can purchase alarm and security equipment from local hardware stores, national chains like The Home Depot and Lowes, off the Internet. These self install systems can be strictly local, non communicative, or the consumer can figure out how to send signals over the Internet. In either case there is no potential for revenue for the alarm industry because the sale of the equipment is not likely to be profitable enough to pursue.
The second business model is however squarely within the model of almost all alarm companies competing in the alarm - security industry. This model focuses on the recurring revenue that is charged for monitoring the alarm system. Monitoring can be through the central station but can also be by text messaging, emails, video clips or video and audio access through the subscriber's Internet connected device. These modes of communication share one characteristics, they generate recurring revenue for the alarm company because there is traditional central station monitoring or self monitored features pass through manufacturer's or software owner's receivers before being forwarded to the subscriber.
You don't need a license to sell alarm equipment to consumers if you're not selling it door to door and not installing it. That's why a retail store that sells alarm equipment doesn't need an alarm license. But if you want recurring revenue then you need a monitoring agreement, and you're going to need a license in certain jurisdictions. A monitoring agreement is necessary to establish the recurring revenue and to protect you from claims from your subscriber. A license is needed because the statute requires it based on your intended activities within the jurisdiction.
You're going to require a nationwide agreement and nationwide license compliance and it's not something you can DIY. For assistance contact our Contract Administrator Eileen Wagda at 516 747 6700 x 312 ewagda@kirschenbaumesq.com and our license compliance attorneys Nicoletta Lakatos 516 747 6700 x 311 nlakatos@kirschenbaumesq.com or Jesse Kirschenbaum 516 747 6700 x 307 Jesse@Kirschenbaumesq.com.
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WEBINARS - free [these webinars will not be recorded]
MARKETING YOUR ALARM COMPANY presented in a 3 series webinar
Five Marketing Methods That Provide Results, Time and Time Again!
Presented by David Morgan of Security Dealer Marketing www.securitydealermarketing.com
Which marketing methods have worked for over 100 security companies nationwide? According to the 80/20 rule, 80% of results are generated from 20% of your activities. This 3-part webinar series will focus on the 20%, or the 5 marketing methods every dealer and integrator must be using to generate results. Best yet, each one of these 5 marketing methods are all 100% trackable.
All webinars will be from 12:00 – 1:00 pm EST
REGISTER TODAY FOR ALL THE WEBINARS [register for each one separately]:
Part 1: Building Your Marketing Foundation
Thursday, October 8th, 2015 from 12:00 – 1:00 pm EST
Register at: https://attendee.gotowebinar.com/register/1496530252687904769
Part 2: Pull Marketing Strategy
Tuesday, October 13th, 2015 from 12:00 – 1:00 pm EST
Register at: https://attendee.gotowebinar.com/register/959675008728713985
Part 3: Fine Tuning Your Marketing Machine
Thursday, October 15th, 2015 from 12:00 – 1:00 pm EST
Register at: https://attendee.gotowebinar.com/register/4241516007012418818
About Security Dealer Marketing:
For over 4 years Security Dealer Marketing, a full-service marketing agency for the security industry, has helped dealers, integrators and industry manufacturers nationwide gain market share, expand to new markets and penetrate new verticals successfully! We have helped over 100 security companies nationwide. We know what works and what doesn’t, from experience! We’ve been trusted by many of the industries biggest names, speak frequently at industry conferences on marketing for security companies and have been a featured monthly columnist, Marketing Madmen in SDM Magazine since January of 2014.
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