KEN KIRSCHENBAUM, ESQ
ALARM - SECURITY INDUSTRY LEGAL EMAIL NEWSLETTER / THE ALARM EXCHANGE
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Why the alarm industry isn’t selling more monitored video
April 4, 2020
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Why industry isn’t selling more monitored video
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Ken
            Sharon Elder’s [VP USA Central Station] webinar on March 27, 2020 [which I know is on your website for viewing] didn’t really answer the cost of monitoring issue.  
            The reason why dealers don't sell video monitoring is because there is no good information out there on how to do it. They don't get training on how to do it and honestly they do it so few and far between it is difficult to do.
            During the webinar you asked in 5 different ways what it would cost for USA to monitor an account and you got 5 different dances around it. Then they said they would charge a different amount to the dealer based on where they are in the country (which is not a good business practice in my opinion. You don't charge different for your All-in-one different from NJ to FL)
            What would have been nice to hear for dealers is "base price is $X, Comes with X Activations, activations on top of X are $X"
            Small dealers also fall short on what is the best equipment to sell and what are the best practices for selling, installing, and testing these systems. The Supply chain rarely knows the answers unless it is a small distributor that does Alarm.com, but even then they normally don't know the Central Station side of it. This actually may be a great webinar.
            Stay healthy. 
Steve
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Response
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            Our webinars are recorded and can be viewed on our website.  
            Video monitoring is going to offer the alarm industry tremendous opportunities.  It would not surprise me if video verification of alarm signals becomes a requirement in more jurisdictions [ie Sandy Springs, GA].  
            Video and access control combination is commonly available and something every security company should be looking at.  The doorman feature is the most basic system and gets more complex with escort service throughout the building.  Of course operator time increases with the number of cameras and time consumes following someone around the building, virtually.
            Not all Monitoring Centers are equipped to handle video monitoring beyond the video clip that comes in with an alarm signal.  Actually 24/7 monitoring live feed is done by a handful of Monitoring Centers [I don’t know any off hand, but please write in and let us know].  
            Cameras and video services are covered by the All in One agreements, in the commercial and the residential agreements, from the most  basic CCTV to the most sophisticated video systems and services.  The same agreement form covers all access control services.​
            Perhaps the Monitoring Centers would be willing to share their basic price list.  Also, we’d like to hear from dealers experienced with video monitoring who are willing to share their cost considerations, pricing and central station experiences.  
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Webinars Series 2020 - Register now
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            We are pleased to offer the below FREE Webinars. Originally scheduled as Roundtable discussions at the ISC we are now opening up attendance in webinar format. Please sign up for one or more webinars and we hope you’ll participate in the discussion.  Other webinars TBA
            For those of you who had a Free private meetings scheduled with Ken Kirschenbaum at the ISC show, please call Stacy Spector,Esq at 516 747 6700 x 304 to re-schedule the meeting via Skype
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When: April 7, 2020 at 12 PM  ET
Topic:  discussion on the current state of the Financial/Capital Market Stability in the Security Industry and necessary agreements needed for security companies
Presented by:  Troy Iverson, VP of Sales, Brian Davis, CFO of AvantGuard Monitoring Centers
Hosted by:  Ken Kirschenbaum, Esq
Who should attend: owners, CFO, managers, 
Register here:  https://attendee.gotowebinar.com/register/7558739325686839811  
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To order up to date Standard Form Alarm /  Security / Fire and related Agreements, click here:  www.alarmcontracts.com
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CONCIERGE LAWYER SERVICE PROGRAM FOR THE ALARM INDUSTRY
You can check out the program and sign up here: https://www.kirschenbaumesq.com/page/concierge or contact our Program Coordinator Stacy Spector, Esq at 516 747 6700 x 304.
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Ken Kirschenbaum,Esq
Kirschenbaum & Kirschenbaum PC
Attorneys at Law
200 Garden City Plaza
Garden City, NY 11530
516 747 6700 x 301
ken@kirschenbaumesq.com
www.KirschenbaumEsq.com