KEN KIRSCHENBAUM, ESQ
ALARM - SECURITY INDUSTRY LEGAL EMAIL NEWSLETTER / THE ALARM EXCHANGE

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Missed opportunities and changed times
December 11, 2018
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Missed opportunities and changed times
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            How many blacksmiths do you suppose became car dealers?  After all, they were at the center of transportation.  Not only did they shoe the horses, they boarded and cared for the horses, bought and sold them too.  Many probably owned their barn and land.  Along comes the automobile which replaced horses as the most common form of transportation. If only they had the foresight.
            You still don’t take credit cards?  You still won’t install wireless systems?  You won’t sell or install anything other than burglar alarm systems?  You won’t install fire alarms, access control, PERS or environmental detection devices.  Never mind communication systems and PBX phone systems.  
            Times have changed; big time.  Opportunities are there.  How many will you miss? 
            Some of you are concerned with all the changes.  Mainly, the changes don’t fit with your business model and you’re not keen on changing that model.  You may be right, now may be the time to bale and sell your accounts or company.  Just don’t end up being a blacksmith that turned down the chance to open a car dealership in his barn and watched it go up across the road.
            Here’s a new assault against PERS companies [probably won’t take long to reach the alarm industry].  I confess, I just don’t get it.  Feelsafe is a startup offering a portable PERS device for $149 and FREE monitoring, no contract.  And, I checked FeelSafe’s website for terms of service.  Unlike Simplisafe, which has alarm industry  customary terms of service, Feelsafe really has no contract, no terms.  The geniuses who got this company going only excluded liability for using their website.  The advertisement in my newspaper today also offers a $150 rebate, so the device is free; the monitoring is free forever.  Sounds like a great business model if you’re using someone else’s money and planning to lose it all.   
            Just my thoughts at the moment.
PS.  I decided to call FeelSafe after I wrote the above.  So the gimmick ‚Äčis that the real price for the device is $299, but there is an instant rebate of $149.  So the device is still $150 plus shipping - I didn't get the cost for that, but they were willing to send me as many devices as I wanted.  Free lifetime monitoring.  Maybe they didn't think I would live that long.
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THE ALARM EXCHANGE

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Ken Kirschenbaum,Esq
Kirschenbaum & Kirschenbaum PC
Attorneys at Law
200 Garden City Plaza
Garden City, NY 11530
516 747 6700 x 301
ken@kirschenbaumesq.com
516 747 6700
www.KirschenbaumEsq.com